Amazon Announces Fire Phone

After months and months of rumours, Amazon has finally unveiled their first smartphone. It’s known as the Amazon Fire Phone, and offers a 4.7-inch touchscreen and runs on a modified version of the Android operating system.

There are two big features that Amazon hopes will be major selling points for the phone. The first is called Dynamic Perspective, which uses a special sensor and built-in camera to make objects on screen shift and move when you tilt and move. This makes everything appear three dimensional and more immersive, and it also gives you a new way to control games, and scroll through text just by tilting the phone.

The second big feature is called Firefly, and that’s sort of like an augmented reality search engine for everything. By taking a photo or listening to something, Firefly will instantly give you information about it. For example, if you snap a picture of a book cover, it will show you links to buy the same book online. If you get the app to listen to a few seconds of a movie trailer, it will show you links to buy tickets. Amazon hopes this will make it easier to find anything you want, and save you time browsing the web.

The Amazon Fire Phone will be available July 25 in the US, but unfortunately you’ll need to sign up for a contract through AT&T. It will set you back $199 for a 32GB version, or $299 for a 64GB model. If you’re interested, you can pre-order it now by clicking here. There’s no word yet on when it will be available in Canada.